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Lang Lang piano with Christoph Eschenbach conductor-together with the Schleswig-Holstein Festival Orchestra

Lang Lang has become the face of numerous global campaigns. Steinway has recognized Lang Lang's popularity with children by creating five versions of the “Lang Lang™ Steinway” designed for early music education. This is the first time in its 150-year history that Steinway has ever used an artist’s name to produce pianos. He is a global brand ambassador for Sony Electronics, with whom he anticipates achieving innovative and creative possibilities for the future. Lang Lang recently signed on to represent Aegon's worldwide financial services and he is proud to continue his relationship with Audi Automobiles as their global brand ambassador. Lang Lang’s performance clothes are provided by Versace.

Lang Lang began playing piano at the age of 3 and by the age of 5 he had won the Shenyang competition and had given his first public recital. Entering Beijing’s Central Music Conservatory at age 9, he won first prize at the Tchaikovsky International Young Musicians Competition and played the complete 24 Chopin Études at the Beijing Concert Hall at age 13. Lang Lang’s break into stardom came at age 17 when he was called upon for a dramatic last-minute substitution at the “Gala of the Century,” playing the Tchaikovsky concerto with the Chicago Symphony. Following this gigantic debut, he performed successful concerts around the world – The Times in London remarked: “Lang Lang took a sold-out Albert Hall by storm… This could well be history in the making.” He has made numerous TV appearances, including The Today Show, the Tonight Show with Jay Leno, Good Morning America, CBS Early Show and 60 Minutes among many others. Lang Lang has been featured on every major TV network and in news and lifestyle magazines worldwide, including such diverse publications as The New Yorker, Esquire, Vogue, The Times, Financial Times, GQ, Cosmopolitan, Die Welt, Reader’s Digest and People. Hailed by the Chicago Tribune as the “biggest, most exciting keyboard talent encountered in many years,” Lang Lang has progressed from one triumphant appearance to the next.

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Lang Lang piano with Christoph Eschenbach conductor-together with the Schleswig-Holstein Festival Orchestra
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